sustainability

evidence,
not adjectives.

everyone says sustainable now. we have been building it since 2007, before it was a marketing line. here is what that actually means, with the paperwork to back every word of it.

01 / early, not late

we were doing
this in 2007.

long before every brand had a sustainability page, our family manufacturing business was already building organic cotton programmes, recycled blends and cleaner systems. one of the most reputed fully sustainable manufacturers in india.

that head start is the point. we are not learning this on your order. we have made the mistakes, fixed the systems and kept the receipts for nearly twenty years.

02 / how we cut the impact

three things
we measure.

01

zero waste

offcuts, yarn waste and rejects are designed back into product, not into landfill. upcycled accessories are built from what a normal factory throws away.

02

energy efficient

partner units running on cleaner energy, efficient machinery and heat recovery, so the same garment carries less power behind it.

03

carbon footprint

shorter, mapped supply chains and lower impact materials, measured rather than guessed, so the number on your report is one you can defend.

03 / the basket

not just
organic cotton.

sustainability is a whole basket, at real price points, not one hero fibre on a hangtag. we develop across the range so your standard and your margin can both survive.

fibre 01

organic cotton

gots certified, traceable to the ginner, the base of most of what we build.

fibre 02

recycled cotton

pre and post consumer, blended for hand feel without losing the story.

fibre 03

tencel

lyocell and modal from certified wood pulp, for drape and a cooler hand.

fibre 04

hemp

low water, hard wearing, and increasingly the fibre younger brands ask for.

fibre 05

modal

soft, strong and shrink resistant, blended into knits that hold their shape.

fibre 06

supima cotton

long staple, premium hand and durability, for product that earns its price.

fibre 07

recycled pet

rpet knits and blends, including organic cotton blended with recycled pet.

fibre 08

various price points

because a good material basket is useless if the brand cannot afford to buy it.

04 / traceable

we can show
the whole chain.

a diverse value chain and a large network of vendors, with complete traceability from accessories to yarn to fabric to finished product. if a claim goes on your label, we can evidence where it came from.

05 / on record

firsts we
actually did.

01

first sustainable period panties developed in india

a genuinely new product category, taken from idea to production.

02

recycled pet project for the australian open

recycled plastic turned into product for one of the biggest stages in world sport.

03

upcycled products and accessories from recycled waste

waste from the floor rebuilt into sellable product, closing the loop in practice, not theory.

04

organic cotton blended with recycled pet, one of the first in the industry

an early move that is now everywhere, done by us before it was obvious.

06 / the receipts

certified,
not claimed.

held at partner mill and unit level, revisited rather than framed and forgotten. the marks below are the ones our supply chain carries.

gots

organic textile

grs

recycled standard

ocs

organic content

rcs

recycled content

oeko-tex

standard 100

bci

better cotton

sedex

smeta audit

higg

fem index

start

bring the claim

you can't prove.

tell us the sustainability claim you want on your label and cannot currently evidence. that is exactly the problem we were built to solve.